Marketing Mayor - Lead Generation
Lead generation is a marketing tool used to garner more interest in your product or brand through direct engagement. For example, if you sell a product and encourage your customers to sign up for emails and newsletters, you can consider them a new lead once they finally do. Why? Because they are looking to engage with you and your brand further. You can then classify your new sign up as a successful lead, versus a standard interest. The difference between those interested and leads, is how they respond and react with you!
Types of Lead Generation
There are various types of lead generation that you can consider for your products, company, or brand. The kind you choose will depend on how you want to engage your audiences and what kind of products or services you’re looking to promote.
If you’re a retailer, for example, you’ll want to use displays of your products, graphics, social media to showcase items, and much more.
This method allows your audience to search through the products they like and engage directly on behalf of the product specifications. Other forms of lead generation can come on websites, where you’re offering a service and customers can reach out to you directly for feedback.
Lead Generation Websites
Lead generation websites are one of the more popular ways to convert new interests into new leads. These websites are designed to integrate important details, contact information, and keywords into the content of the site so that others have an easier time locating, engaging, and interacting with your website.
We assist in creating websites that help emphasize your brand and put you on the radar for available services to link your interested audiences with your website directly for immediate interaction.
When lead generation websites are created correctly and with best SEO practices, this can help generate more organic traffic that promotes the visibility of your website. Organic traffic is the influx of visitors to your website from real sources.
The more organic traffic you have, the better chances you have to convert real clients into new leads. Organic traffic is one of the main benefits of utilizing lead generation as part of your larger digital marketing strategy.
Organic traffic to your website can also improve your website’s legitimacy and overall exposure so that others can also give feedback on their experience engaging with your site directly.
As mentioned before, the main purpose of SEO practices and lead generation is to help your website garner more visibility and traffic. More visibility and traffic, therefore, result in higher leads that have been converted to your brand.
When you have more leads, you can then build and strengthen your target audience with your products and services.
What’s more – leads tend to refer or spread their content with a brand, so by keeping your leads satisfied and happy with your services, you can trust that you will have newly-converted leads through referrals or recommendations.